Helpful Advice & Why It Matters Who You Hire to Sell Your Home
Helpful Advice Why It Matters Who You Hire to Sell Your Home
In this blog post we are going to talk about the importance of hiring the RIGHT realtor to help you sell your home and why it matters. We have all heard stories about a home selling experience that went wrong. I’m going to share some tips on how to make sure you pick the best realtor to ensure things go right and sell your home the quickest and for top dollar.
You must take the time to interview a few agents! After all, this is one of your biggest investments, and you don’t want to leave it to chance. It’s in your best interest to interview a few different agents so that you can see if you have a connection with one agent or a possible disconnect from another. Just because an agent has all 5 star reviews on Zillow, does not mean you will automatically enjoy working with them. On the other hand, just because they are a good friend and you get along great, that also does not mean they are the best choice to sell your home. The best agent for your needs should cover a combination of these: someone you connect with, highly rated in the industry with proof to back it up!
Referrals you could always ask friends that have recently sold their home if they would recommend their agent to you and if they were satisfied with their services. Google can tell you an awful lot about most agents, and if you can’t find them on Google, that may be your 1st warning sign. Reviews and Google alone should not be used as the only tools to research agents. I believe it’s imperative after you research a real estate agent that you meet face to face with them to determine which agent is the best fit for your needs. Just because the agent worked well with your friend or family member does not mean they will work well for you and your personality.
The Interview steer clear of the agent that tells you everything you want to hear and tries to do what we call “buy the listing” by telling you they can sell your home for an amount that you and the market can’t see happening. This can be a huge mistake on your part and a costly one! If your home sits on the market and gets 0 activity because it’s over-priced, it will hurt your chances for top dollar on your home and you may lose money. Typically the highest and best offers come within the first few weeks of your listing live date…if it’s been 60 days with little to no activity, the market is telling you that your home is over-priced.
The listing agent should show up to the listing appointment prepared with a CMA (comparative market analysis) showing data of similar, active, pending and sold homes directly in your neighborhood and/or close to you. The CMA will help determine a good starting point for the sale price of your home. An experienced listing agent will also be fully prepared to tell/show you samples of their marketing material & how they plan on marketing your home to the world to get it sold for top dollar, as quick as possible. It’s in your best interest as a seller to make sure the agent you hire is going to do everything in their power to market your home to the masses by using all tools available to them:
- Print (flyers, just listed postcards, property books, floor plan, ads, etc) Print is not dead.
- Social Media (FB, Pinterest, IG, website, Youtube, Twitter, Google Plus, LinkedIn, FB Groups, landing pages etc)
- Word Of Mouth (realtors office & network) this can be a big benefit to you depending on how many agents are in your listing agents office and how many they work closely with, in the industry.
- Local RMLS and all other realtor resources.
- The more ways for your home to be consumed and with the least amount of friction, the better! Some people hate paper and would never take a flyer, some love flyers, some search for homes from a phone, some search from a desktop computer, some love “junk mail”, some don’t even look at “junk mail”. These are just a few of the reasons why it’s important to have your home marketed in every way possible.
- 99% of Millennials search on online websites compared to 89% of Older Boomers and 77% of the Silent Generation (Source: NAR Home Buyer and Seller Generational Trends Report 2017 & 2016 Profile of Home Buyers and Sellers)
These are just a few of the different ways to have your home marketed for sale. With most home searches starting online today, do you think it’s to your advantage to work with a realtor that uses two of these marketing methods or ALL of them? It’s a pretty easy choice if you are trying to sell as fast as possible for top dollar. The more eyes on your home, the better the chance you have of accomplishing your goal of selling at highest and quickest. Click To Tweet
You’ve researched, interviewed, checked references, confirmed, listened to the listing presentation, learned the listing agents marketing plan and are ready to put your home on the market! You’ve found your listing agent, so what should you expect of them going forward?
Communication from the very beginning of the transaction to close, is one of the most important aspects of selling real estate. Without it, breakdowns can happen, it can cost the seller or buyer time and money. I believe that you can’t over-communicate when it comes to selling real estate and I make it my goal that my client never asks me “What’s next?”. A client should never have to ask their realtor “what’s next?” because we should be advising, informing and educating along the way.
Communication is key because it can save time for everyone involved. Great communicaton can prevent a lot of headaches down the road. There should be no changes in the level of communication after the listing paperwork is signed or at any stage of the transaction. I can’t tell you the number of times something happened in a transaction and I thought to myself “Could you imagine the headache/stress this would have caused my seller/buyer, if I didn’t already inform them of this possibility/scenario?”. That’s a far easier conversation to have than your seller saying “You never mentioned anything about this possibly happening or that we needed to do this!”
- Communication is key.
- The agent should be easily reachable and return all messages in a timely manner. All realtors have lives outside of real estate, but with today’s technology there really is no excuse for not following up in a timely manner.
- The real estate agent should be advising, educating and informing along the way. This, by itself, can eliminate the question “What’s next?”
Follow Through from the real estate agent is also very important. What good would it do the seller if the real estate agent promised top dollar, quick sale, to be a high communicator and help guide you through the process but then after the listing agreement was signed, was not capable of most of these or just plain sucked at them? This is not a good thing to figure out after you have signed the listing agreement, right? This again points to why it is so important to do the homework and research on referrals and agents before you choose one. It’s in the best interest of the seller to know exactly how things will work once under contract and who the seller will be dealing with when questions do arise (listing agent, team member, etc).
- Did the agent send that form over that they said they would?
- Did the agent call you back in a timely manner after you left a voicemail?
- Was that bid you asked for ever received?
- Were photos scheduled yet?
There are so many things to do in order to get a home ready for market and it’s very importand that the seller be working with a real estate agent that not only means what they say, knows what they are doing, but also follows through at all times.
These are just a few tips to help you pick the best realtor to help you sell your home.
More Helpful Home Selling Resources:
A Practical Step-by-Step Home Selling Guide-Via Petra Norris
7 Home Seller Mistakes To Avoid When Choosing A Real Estate Agent-Via Xavier De Buck
11 Reasons Why Sellers Need to Hire A Real Estate Agent-Via Anita Clark
How Do You Pick a Real Estate Agent?-Via Bill Gassett
About the author
My philosophy is simple: clients come first. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. If you’re not left with an amazing experience, I haven’t done my job. Success is not measured through achievements or awards but through the satisfaction and repeat/referral business of my clients. My goal is to be your top realtor choice when it comes to buying or selling real estate. Having spent most of my life in Portland, OR., living in Northeast, Southeast, Bethany, Hillsboro, Beaverton, downtown, St. Johns, Clackamas and West Linn, I’m very knowledgeable of the many different neighborhoods our city has to offer.