Ask the agent:

Interview at least three local agents who are selling homes in your community. Ask them about the following:

1. The worth of your home. The agents should inspect the home and prepare a written comparative market analysis.
2. Marketing plans. These are a must. Make sure they include regular print advertising, the local Multiple Listing Service (MLS)—which gives your home maximum exposure to all local agents—and Internet marketing through the agent’s website, social media, paid advertising and other online forums.
3. Length of the listing agreement. There are circumstances that are entirely market-specific for which a longer listing period will be appropriate. Ask your agent what is the best length of agreement for you.
4. Get references. Ask for the names and phone numbers of recent home sellers. Call them and ask if they were satisfied with the level of service delivered by the agent.

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